ÁINE is an independent slow fashion brand founded in 2015 and based in Indonesia. We create limited-production pieces made with care and attention to detail. Our signature items showcase airy silhouettes, delicate sheer materials such as organza and embroidered tulle, as well as dainty detailing. ÁINE intertwines minimalism with romance and femininity, resulting in pieces that exude a timeless allure loved by our customers from across many countries.
Hello, I'm Femilia! After completing my studies in 2014 at Lasalle College of the Arts in Singapore, where I pursued a Bachelor of Arts in Fashion Design and Textile, I embarked on the journey of establishing ÁINE. This endeavor was driven by my steadfast belief in simplicity, a connection with nature, and a rejection of the fast-paced, industrialized lifestyle. For me, ÁINE emerged as a means of finding solace amidst the bustling chaos of Jakarta, transforming into a serene sanctuary woven into life's intricate tapestry.
This personal journey of mine mirrors the sentiments many of us share—a longing for reprieve from the relentless urban tempo. Inspired by the Romanticism movement's veneration of the irrational, the naïve, the free, the different, the strange, and the dramatic, ÁINE endeavors to weave these very qualities into each timeless, high-quality garment. This connection with Romanticism and the rejection of industrialization forms the bedrock of my creative process, enabling us to craft pieces that capture the essence of artistry, freedom, and life's little pleasures.
There is no denying that mass production has negative impacts on the environment in various ways. At ÁINE, we strive to minimize our impact by avoiding oversupply and reducing waste from overproduction. To achieve this, we keep the quantities of each style small and don't restock our products unless there is a significant number of pre-orders from customers. In addition, we produce our items in small batches using deadstock fabric, which means that each of our clothings is limited depending on the availability of the fabric. This approach makes each of our designs unique and special, just as we believe you are.
At the heart of our brand philosophy is the commitment to creating pieces that embody both beauty and accessibility for a diverse range of individuals. We firmly believe that fashion should be inclusive and enjoyed by many. Our achievement of offering an affordable range is a result of our locally owned and locally sourced approach.
Our team consists of a handful of dedicated individuals, each playing an essential role in bringing our vision to life. I'm deeply involved in various aspects of our brand, from patternmaking and designing to managing our social media presence. This hands-on approach allows us to streamline our processes and maintain a direct connection between our creative vision and the final product.
Our small yet cohesive team functions harmoniously, with every member playing a pivotal role in essential functions. This methodology not only fosters collaboration and a shared purpose but also guarantees that our dresses are meticulously crafted with unwavering attention to detail. By maintaining efficiency and unwavering commitment to our core values, we are able to provide quality pieces at an accessible price point without compromising the ethical craftsmanship that defines us.
Our production process is entirely handmade, from pattern making and sampling to cutting and production. I'm committed to ethical and sustainable practices, which is why I don't work with clothing factories. Instead, I support individual artisans who have honed their craft over years of practice and dedication. Working together with skilled seamstresses in Indonesia, I create the dreamy dresses we're known for, ensuring that each piece is not only beautiful but also made with unwavering integrity and genuine care for the people who make them. I'm proud to provide our artisans with a safe and happy environment where they can flourish and continue to hone their skills. By choosing us, you're joining me on a journey to make the fashion world a better place - one thoughtfully designed piece at a time.
Your connection with ÁINE holds a special place in my heart, and I'm excited to have you join me in celebrating these values.
