ÁINE is an independent slow fashion brand founded in 2015. We create limited-production pieces made with care and attention to detail. Our signature items boast airy silhouettes, delicate sheer materials like organza and embroidered tulle, and charmingly dainty detailing.
At ÁINE, we weave together elements of minimalism with the poetry of romance and femininity, resulting in timeless pieces that captivate and resonate with customers scattered across many countries.
Hello, I'm Femilia! After completing my studies in 2014 at Lasalle College of the Arts in Singapore, where I pursued a Bachelor of Arts in Fashion Design and Textile, I embarked on the journey of establishing ÁINE. This venture was fueled by my unwavering belief in simplicity, a deep connection with nature, and a conscious decision to steer away from the hectic, industrialized lifestyle.
For me, ÁINE became a haven—a serene sanctuary woven into life's intricate tapestry, providing solace amidst the bustling chaos of city life. My personal journey mirrors the sentiments many of us share—a yearning for a break from the relentless urban pace.
We understand that excessive production isn't great for the planet. That's why we're doing our part to be kinder to the environment. We keep things small, ensuring we don't have a surplus of extra items. We only produce more if there's genuine demand.
Moreover, we take pride in frequently crafting our items using deadstock fabric. This means each piece is special and limited, depending on the available fabric. Our intentional approach results in unique designs, perfectly aligned with our belief in the uniqueness of each customer.
At the heart of our brand, our focus is on creating pieces that suit everyone. We believe that fashion should be accessible and enjoyable for all. The secret to our affordable range lies in our commitment to keeping things local—sourcing and crafting right from our community.
Our team is a tight-knit crew, each person playing a crucial role in bringing our ideas to life. Personally, I'm involved in every step, from working on patterns and designs to overseeing our social media presence. This hands-on approach ensures a direct link between our creative vision and the final product. Our commitment to efficiency and core values means you receive quality pieces at an affordable price.
Our production process is entirely and ethically handmade in Indonesia, encompassing everything from pattern making and sampling to cutting and production. I'm committed to ethical and sustainable practices, which is why I don't work with clothing factories. Instead, I support individual artisans who have honed their craft over years of practice and dedication. Working together with skilled seamstresses in Indonesia, I create the dreamy dresses we're known for, ensuring that each piece is not only beautiful but also made with unwavering integrity and genuine care for the people who make them.
By choosing ÁINE, you're joining on a journey to make the fashion industry a better, kinder place - one thoughtfully designed piece at a time.
