ÁINE is a global, independent slow fashion brand founded in 2015. We create limited-production pieces made with care and attention to detail. Our signature pieces feature voluminous silhouettes, delicate sheer materials like organza and embroidered tulle, and intricate detailing. Drawing inspiration from the era of Romanticism, we intertwine minimalism with romance and femininity, creating pieces that exude timeless allure.
Our founder, Femilia Putri, embraces Romantic ideals of simplicity, nature, and a rejection of the fast-paced, industrialized lifestyle.
Romanticism exalted the irrational, the naïve, the free, the different, the strange, and the dramatic, and through our timeless, high-quality garments, we aim to evoke these qualities. Our pieces inspire our customers to embrace the beauty of simplicity and the joy of self-expression, as well as to celebrate life's little pleasures.
There is no denying that mass production has negative impacts on the environment in various ways. At ÁINE, we strive to minimize our impact by avoiding oversupply and reducing waste from overproduction. To achieve this, we keep the quantities of each style small and don't restock our products unless there is a significant number of pre-orders from customers. In addition, we produce our items in small batches using deadstock fabric, which means that each of our clothings is limited depending on the availability of the fabric. This approach makes each of our designs unique and special, just as we believe you are.
Our production process is entirely handmade, from pattern making and sampling to cutting and production. We're committed to ethical and sustainable practices, which is why we don't work with clothing factories. Instead, we support individual artisans who have honed their craft over years of practice and dedication.
Our founder Femi works together with skilled seamstresses in Indonesia to create the dreamy dresses we're known for, ensuring that each piece is not only beautiful but also made with unwavering integrity and genuine care for the people who make them. We're proud to provide our artisans with a safe and happy environment where they can flourish and continue to hone their skills. By choosing us, you're joining us on a journey to make the fashion world a better place - one thoughtfully designed piece at a time.
Thank you for supporting small independent businesses like ours.