Our Story


About Us

ÁINE, an independent slow fashion brand founded in 2015, draws inspiration from the era of Romanticism to create pieces that blend the minimalist with the romantic and feminine. Our founder, Femilia Putri, celebrates the Romantic ideals of simplicity, nature, and rejection of the fast-paced industrialized lifestyle. Romanticism exalted the irrational, the naïve, the free, the different, the strange, and the dramatic, and through our timeless, high-quality garments, we aim to evoke these qualities. Our pieces inspire our customers to embrace the beauty of simplicity and the joy of self-expression, as well as to celebrate life's little pleasures.


One of a Kind, Just like You 

There is no doubt that mass production has negative effects on the environment in various ways. At ÁINE, we aim to avoid oversupply and reduce waste from overproduction by keeping our quantities of each style small. We don't restock our products unless there is a great deal of pre-orders requested by customers.

We also produce items in small batches using deadstock fabric, so each of our garments is limited depending on the availability of the fabric. This makes each of our designs unique and special, just as we believe you are. 


Made Locally with Love 

Each of our products is carefully handmade, from pattern making and sampling to cutting and production. Our founder Femi works closely with our skilled seamsters in Indonesia, who have honed their craft for over a decade, perfecting their techniques through years of practice and dedication. Together, they create thoughtfully designed pieces that reflect our commitment to quality and sustainability.

At ÁINE, we are dedicated to ensuring our workers have a safe and healthy workspace, where they can thrive and create with peace of mind. Because we believe that every piece of clothing should not only be beautiful but also made with unwavering integrity and genuine care for the people who make them.

As a small business, we take pride in providing you with more than just beautifully crafted pieces. With every purchase, you're supporting a sustainable and ethical way of doing business that values quality over quantity. You're making a conscious decision to live better with less, and to make choices that have a positive impact on our world.

Shopping small means that you're not just getting unique and high-quality products, but you're also supporting a community of people who are passionate about what they do. By choosing ÁINE, you're joining us on a journey to make the world a better place - one thoughtfully designed piece at a time. Thank you for considering ÁINE and for supporting small independent businesses like ours.

With Love & Gratitude,


Femilia Putri 

ÁINE Founder + Creative Director