Our Story

 

About Us

Founded in 2015, ÁINE is an independent slow fashion brand. We create pieces with minimalist aesthetic, yet are romantic and feminine at the same time. As our founder, Femilia Putri often finds her inspiration in the era of the Romantics – the Romantics who yearned for a simple life, immersed in nature, against industry and hectic city life. Romanticism chose the side of the irrational, the naïve, the free, the different, the strange, and the dramatic.

Since she strongly associates herself with the concepts and ideas of Romanticism, this idea drives her to design pieces that gently remind you of the simple and beautiful things in life, just like what the Romantics drawn to.

 

Our Purpose

Our sole purpose is to make thoughtfully design pieces and make it accessible to you. ÁINE is committed to consistently delivering long-lasting products at a fair and reasonable price as we sincerely believe it is the best way to show that you have better options. To choose consciously. To live better, with less, that lasts longer. To value quality over quantity. To buy less but better. And more importantly, to make better choices.

 

One of a Kind, Just like You 

There is no doubt that mass production harms the environment and has negative effects in various ways. As we wish to avoid the the oversupply of products and aim to reduce waste from overproduction, quantities of each style are kept in small quantities. We don't restock our products unless there's a great deal of pre-orders requested by customers. We also produce items in small batches using deadstock fabric, so each of our clothes limited depending on the fabric’s availability, making each of our designs be unique and special — just like you.

 

Made Locally with Love 

From pattern making, sampling, cutting to production, each of our pieces is responsibly handcrafted with the utmost attention to detail by Femi with the help of the local artisans in Indonesia, with whom she have long-standing relationships. She prides herself on working directly with them on every collection, having perfected their craft for over 20 years. And we’re committed to ensure they work in a production facility that is both a safe and healthy working environment.

ÁINE was built by a very small team of a handful of people. Therefore, every purchase you make is a meaningful contribution to our community. We appreciate your support of our small independent brand.

With Love & Gratitude,

 

Femilia Putri 

ÁINE Founder + Creative Director